purse or cell more importnt that your child?

So there is a campaign on the radio to raise awareness and prevent child heat stroke brought on by people leaving their kids in the car. The ad and news stories that are being repeated suggest you should leave your purse or cell phone in the back seat with your child so you don't forget either. WHAT. THE. HELL? Is your cell phone more important to you than your child? If that is the case, you deserve neither. The idea that someone needs to use forgetting their purse as a reminder that they are forgetting their child is laughable in my book. What kind of self absorbed society have we become?